Initially, the client reached out to have some garments decorated for the business. However, upon discussing options, I asked how they felt about their logo. They stated they weren't the biggest fan of it but it worked for what they needed. I offered to play with a design or two and show them to see if they would prefer a redesigned logo better. If not then they could stick with the original since nothing had been made yet and this was the first order for the business. They agreed to let me play with some ideas and that's exactly what I did.

I felt that the original logo felt too similar to other logos and was a generic home logo that you would see everywhere if you were to look up roofing logo on Google. I knew that incorporating a house into the logo itself was important, as that was what the business was: a roofing company. However, I felt that I could really create a nice brand identity that gave off the identity of a roofing company, yet was unique to this individual. The company's name was M1 Roofing, and immediately I saw the opportunity to turn the rooftops into an “M” as most roofing logos seemingly all looked like the letterform. I had to play with a few typefaces before I realized that the typeface Neutraface was perfect for this redesign as it was created with the intent of being used on architecture. After that was settled, I created a few variations of the logo and showed it to the client. They said they really liked it and chose one. After that, I designed some marketing material for them and custom garments.

Everything went well, and the products were printed/decorated. They loved the items and placed multiple orders.