The client needed a logo that reflected both his personal brand and professional success as a mortgage broker. One key request was to incorporate his height—over 6 feet tall—as a distinguishing trait in the visual identity.

I developed a logo concept that combined traditional mortgage imagery with a more symbolic approach. The house represents homeownership, while the supporting hand symbolizes the owner himself—positioning him as the person with the knowledge and capability to help clients achieve that goal.

The client strongly connected with the design and adopted it across all brand touchpoints. I produced a large acrylic storefront sign, multiple apparel orders, banners, event materials, including a pop-up tent and table cover, as well as flyers, business cards, and additional marketing assets.

The relationship has continued, with the client regularly returning for new design and production needs.