Chayitos is a local food business specializing in honey and salsa, selling primarily at farmers’ markets and community pop-up events. Prior to this project, the business had minimal branding and relied on generic equipment that did not reflect the quality or personality of the products.

I developed a new logo and cohesive visual identity designed to feel approachable, handmade, and community-focused—aligned with the local market environment in which the brand operates. From there, I applied the branding across a full range of touchpoints to ensure consistency and visibility in busy outdoor market settings.

Deliverables included custom apparel such as aprons, jackets, shirts, and tote bags, along with stickers, business cards, banners, and a fully branded market tent. All assets were designed with durability and real-world use in mind and produced to support frequent setup at pop-up events.

The result was a unified, professional brand presence that helped Chayitos stand out among other vendors while maintaining a warm, local feel.